The Brief
How can you encourage people to take public transport to the beautiful South Downs National Park, and even make them excited to do so?
The Solution
Merge film and motion graphics to create a magical experience that brings an entire journey to the South Downs to life through the eyes of a child.
Background
Our Approach
Research shows that playing in a natural environment improves young people’s social, mental and physical development. Contact with nature improves children’s ability to concentrate and self-discipline. And yet children in the UK have less contact with nature now than at any time in the past.
The South Downs National Park is on the doorstep for more than half a million children and young people. The park association (SDNPA) wanted to reach this audience with a beautifully simple message – you do not need a car to access the immediate benefits, fun and wonder the natural environment has to offer.
We developed a mixed media film that follows the journey into the South Downs from the wide-eyed perspective of a child. In addition to 3D animation elements we used RED Epic cameras to add big-screen production values, a drone-mounted camera to deliver a dramatic aerial shot of the South Downs, and original music to create a wistful mood.
Results
The client was delighted with the film and we have since been commissioned to produce other projects for South Downs National Park. The film has been viewed more than 25,000 times since launch – far exceeding expectations.
The campaign surpassed all our expectations. We loved the emotive combination of film
and motion elements and felt the creative communicated our message perfectly – and to a wide audience. The film helped us to promote sustainable tourism in an exciting and inspirational way. This is our second project with Tilt and we look forward to our continued collaboration!
LUKE GEOGHEGAN COMMUNICATIONS OFFICER (DIGITAL & CONTENT)